2016. Looking for America treats as mise-en-scène what are, when closely considered, sights commonplace in humdrum Middle-England. Playing visually with the realisation of Americanisation and its infectious nature, this short photo-film becomes an active embodiment of the simulacrum. An aesthetic copy, an uncanny likeness, a representational imitation of reality that conceals not the truth, but the fact that such cannot exist.
Despite its initial appearance as a series of staged emulations, when stripped back one may consider the piece as an instinctive document of consumption and experience. The result is testament to the impact of a now seemingly universal filter that transcends aesthetic and is, it's proposed, a now inherent, inescapable part of Western culture; a vision of the world stimulated and simulated by what has been projected before.